Dating partnership

Research has found that marriages in America between people who meet online are likely to last longer; such couples profess to be happier than those who met offline.

The whiff of moral panic surrounding dating apps is vastly overblown.

But its most profound effect may well be on the biggest decision that most people make—choosing a mate.

The entry into the market of Facebook, armed with data from its 2.2bn users, will provide clues as to whether online dating will inexorably consolidate into fewer, larger platforms.The domination of online dating by a handful of firms and their algorithms is another source of worry.Dating apps do not benefit from exactly the same sort of network effects as other tech platforms: a person’s friends do not need to be on a specific dating site, for example.Online dating may make the effect more pronounced: education levels are displayed prominently on dating profiles in a way they would never be offline.It is not hard to imagine dating services of the future matching people by preferred traits, as determined by uploaded genomes.

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The internet is the second-most-popular way for Americans to meet people of the opposite sex, and is fast catching up with real-world “friend of a friend” introductions.

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  1. During an January 2019 survey, 49 percent of dating app users stated that they were using online dating services to look for an exclusive romantic relationship.